Chris Castaldo: How I buy as a CISO

Written By Bare Knuckles Podcast

How I Buy as a CISO

 

Is your sales process showing through?! Chris Castaldo, CISO at Crossbeam, jumps into the ring to talk about the worst and best he’s experienced on the buying side. Having started on the vendor side, Chris has a deep understanding of sales qualification. In this episode we get into:

  • How he views his role as a CISO when it comes to learning about new tech

  • The value of partnership over transaction

  • His preferred method for reaching him

  • Why “cold everything” is dead

We take on audience questions, and then get down to Brass Tacks: Chris’s top 3 recommendations to sales leaders for how to improve their processes.

 

Listen to the episode:

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